With the growing globalization and digital era, every industry is witnessing the upward trends in business acquisition. But the hand block print industry only remains as art and economically the sustainability becomes weak for the art, so the aspect of value addition needs to understood as it is the other side of the same coin.
The hand block printing technique on fabrics is an ancient practice, done in several parts of India and especially in many parts of Rajasthan. Every part in Rajasthan has developed uniqueness with time and migration of artisans.
The practice of hand block printing developed in the form of art where the wooden or metal blocks are carved with desired designs by hand with bare minimum hand tools keeping the softness of the wood intact. The design is traced over the plain wood blocks and then the carving of the design is done.
With the changing times, the art of wooden hand block printing has not only remained as art but has also been a powerful tool to give a boost to fabric and textile manufacturing industries under the umbrella of Value Adding component.
“Value Addition” as a term means that a certain amount of value has been added to the product because of the art of block printing for the better projection and increasing the aesthetic value of product.
This fine work is done keeping in view to cover customer’s interest in totality and offering them the best valued products.
At www.Printsofjaipur.com we are exercising the experience with the artisans and the end-user that how a simple fabric is processed than value added with this matchless art and turned into a fashionable wearable art.
Conclusion:
We at www.printsofjaipur.com believe that the art block printing shall now be considered also a value-added process and must also be given the advantage of value addition to the fabric and textile industry.